Styleguide and CI Assets for
Ngungwulah Aboriginal Corporation (NAC).
Download links to specific assets are included below.
Some assets, like CMYK and Pantone color definitions are still in progress.
Some assets, like CMYK and Pantone color definitions are still in progress.
Icon, Logo & Logotype
The Ngungwulah icon
The Ngungwulah icon is a symbol of Nungwulah, the Spirit Bird, based on an original drawing by Angel White and her mother Eve White. It should only be used if Ngungwulah is mentioned in proximity and in certain cases on social media.
Note the icon reveals a lot of hints for our brand design:
- Colors
- Handdrawn black linear outline (e.g. illustration, black outline for buttons)
- Dotted line (eg. can be used as decoration/divider)
- Organic/rounded shapes
Note the icon reveals a lot of hints for our brand design:
- Colors
- Handdrawn black linear outline (e.g. illustration, black outline for buttons)
- Dotted line (eg. can be used as decoration/divider)
- Organic/rounded shapes
This link will take you to a Google Drive folder where the logos can be downloaded in different formats, sorted in folders by print or web use.
You can download whole folders with all logos or with the help of the logo names listed on this page you should be able to just download the required version(s).
DOWNLOAD LOGOSYou can download whole folders with all logos or with the help of the logo names listed on this page you should be able to just download the required version(s).
The NAC logotype
This logo is to be used for official printables and representations of NAC whenever the full company Name needs to be communicated ( eg. Letterheads / Annual Reports )
Ngungwulah Aboriginal Corporation
NAC logo color
NAC logo color white
Nac logo black for 1 colored display
NAC logo white for 1 colored display on contrasting background
Minimal space around
Use NAC logo color white when the background color is unfavorable for readability
The Ngungwulah logotype
This logo is to be used for social media and whenever a more playful approach is desired.
This logo is fitted into a square and spaced so it should also look good on apps where the uploaded image is cropped into a circle (this does of course not apply to the landscape version)
This logo is fitted into a square and spaced so it should also look good on apps where the uploaded image is cropped into a circle (this does of course not apply to the landscape version)
Ngungwulah logotype
Ngungwulah logotype white (with white typography, no picture here)
Ngungwulah logotype white (with white typography, no picture here)
Ngungwulah logotype+url for when the website needs to be promoted
Ngungwulah logotype+url_white (with white typography, no picture here)
Ngungwulah logotype+url_white (with white typography, no picture here)
Ngungwulah logotype+url landscape
Minimal spacing around
Colors
NAC Red
HEX: #c2000b
RGB: 194,0,11
CMYK: C16 M100 Y100 K7
Pantone: XXXC / XXXU
HEX: #c2000b
RGB: 194,0,11
CMYK: C16 M100 Y100 K7
Pantone: XXXC / XXXU
Bright Red
HEX: #fe0000
RGB: X,X,X
CMYK: CX MX YX KX
Pantone: XXXC / XXXU
HEX: #fe0000
RGB: X,X,X
CMYK: CX MX YX KX
Pantone: XXXC / XXXU
NAC Brown
HEX: #993400
RGB: 153,52,0
CMYK: C26 M88 Y100 K24
Pantone: XXXC / XXXU
HEX: #993400
RGB: 153,52,0
CMYK: C26 M88 Y100 K24
Pantone: XXXC / XXXU
Dark Brown
HEX: #440E00
RGB: 68,14,0
CMYK: C44 M84 Y83 K70
Pantone: XXXC / XXXU
HEX: #440E00
RGB: 68,14,0
CMYK: C44 M84 Y83 K70
Pantone: XXXC / XXXU
NAC Orange
HEX: #FF9900
RGB: 255,153,0
CMYK: C0 M47 Y100 K0
Pantone: XXXC / XXXU
HEX: #FF9900
RGB: 255,153,0
CMYK: C0 M47 Y100 K0
Pantone: XXXC / XXXU
Orange 50%
HEX: #FFCC7F
RGB: X,X,X
CMYK: CX MX YX KX
Pantone: XXXC / XXXU
HEX: #FFCC7F
RGB: X,X,X
CMYK: CX MX YX KX
Pantone: XXXC / XXXU
NAC Sun
HEX: #FFCC00
RGB: X,X,X
CMYK: CX MX YX KX
Pantone: XXXC / XXXU
HEX: #FFCC00
RGB: X,X,X
CMYK: CX MX YX KX
Pantone: XXXC / XXXU
Sun 50
HEX: #FFE57F
RGB: X,X,X
CMYK: CX MX YX KX
Pantone: XXXC / XXXU
HEX: #FFE57F
RGB: X,X,X
CMYK: CX MX YX KX
Pantone: XXXC / XXXU
Black
HEX: #111111
RGB: X,X,X
CMYK: CX MX YX KX
Pantone: XXXC / XXXU
HEX: #111111
RGB: X,X,X
CMYK: CX MX YX KX
Pantone: XXXC / XXXU
White
HEX: #FFFFFF
RGB: X,X,X
CMYK: CX MX YX KX
Pantone: XXXC / XXXU
HEX: #FFFFFF
RGB: X,X,X
CMYK: CX MX YX KX
Pantone: XXXC / XXXU
Typography
The font for headlines and in the NAC Logotype is Google font Source Sans Pro. For running text Open Sans can also be used.
Note that font sizes are indicated for recommended web use and need to be adjusted according to the medium at hand.
Note that font sizes are indicated for recommended web use and need to be adjusted according to the medium at hand.
Display font Source Sans Pro
Weights: Regular 400, Light 300, Extra-Light 200Heading 1 (36px / Regular 400)
Heading 2 (36px / Extra-Light 200)
Heading 3 (24px / Extra-Light 200)
Heading 4 (20px / Extra-Light 200)
Heading 5 (18px / Extra-Light 200)
Heading 6 (16px / Extra-Light 200)
Text font:
Source Sans Pro
Size 18.5px, Line Height 1.5
Ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl; ut aliquip ex. Nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit? Humanitatis per seacula, quarta decima et quinta decima eodem modo typi qui nunc nobis videntur. Possim assum typi non habent claritatem insitam est usus legentis in iis qui facit eorum claritatem?
Source Sans Pro
Size 18.5px, Line Height 1.5
Ad minim veniam quis nostrud exerci tation ullamcorper suscipit lobortis nisl; ut aliquip ex. Nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit? Humanitatis per seacula, quarta decima et quinta decima eodem modo typi qui nunc nobis videntur. Possim assum typi non habent claritatem insitam est usus legentis in iis qui facit eorum claritatem?
Special Typography
For situations where more character is required such as campaign headlines, these LeOsler fonts can be used.
These fonts can be layered to get a distinct hand drawn and organic charachteristic.
These fonts can be layered to get a distinct hand drawn and organic charachteristic.
Special font: LeOsler
Rough Inline Regular
Rough Light
Stamp Regular
LeOsler Stamp Icons light
Rough Inline Regular
Rough Light
Stamp Regular
LeOsler Stamp Icons light
DOWNLOAD LeOsler FONTS
IMPORTANT: By downloading you agree to use this font for work related to Ngungwulah Aboriginal Corporation only. For other usage you will need a license and neither Ngungwulah nor blauraum.communication design can be held responsible for any legal issues related to usage of these fonts other than for work related to Ngungwulah Aboriginal Corporation.
Illustration
Illustrations of the LeOsler icon font can be used if it makes contextual sense and helps getting the main message accross.
This linear style of illustration is the brand suggestion for illustrations in communications that are directly related to NGUNGWULAH.
Think of "How would I draw it in the sand with my fingers/a stick?"
The icon font is included in the LeOsler font download above.
This linear style of illustration is the brand suggestion for illustrations in communications that are directly related to NGUNGWULAH.
Think of "How would I draw it in the sand with my fingers/a stick?"
The icon font is included in the LeOsler font download above.
Imagery & graphic elements
Without wanting to be too restrictive with rules regarding image content and mood, we're looking for images depicting autenticity, community, human interaction, rather than Instagram selfie aesthetics.
Currently we have no licensed high quality brand images but once we have a collection available we will provide download links here.
Currently we have no licensed high quality brand images but once we have a collection available we will provide download links here.
Images we like
Wavey shapes and color overlays
You can use our brand colors as image overlays (blends) to distinguish imagery and to apply (white) text on images to guarantee readability. Above example shows NAC Orange overlay with a blend setting of multiply.
No need for color overlay.
Colored wavey shape dividers to distinguish sections.
WAVEY SHAPE DIVIDERS
are essential NAC graphic elements:
Use them in white as picture frames on top and/or bottom of images.
Use them in color to distinguish sections with matching backgrounds.
DOWNLOAD WAVEY SHAPESare essential NAC graphic elements:
Use them in white as picture frames on top and/or bottom of images.
Use them in color to distinguish sections with matching backgrounds.
This takes you to a folder with an assortment of png wavey shapes and an Adobe Illustrator file that allows easy color/size modification.
Don't's:
Avoid extreme distortion of wavey shapes as in creating huge sines.
Avoid covering essential parts of the image with the wave shapes.
Avoid symetric mirroring of wavey shapes.
Avoid extreme distortion of wavey shapes as in creating huge sines.
Avoid covering essential parts of the image with the wave shapes.
Avoid symetric mirroring of wavey shapes.
Mandala structure backgrounds
mandala backgroud darkbrown
mandala backgroud orange
These are additional background patterns that can be used to make designs more distinct.
Important: These are to be used as a background and the full mandala (uncropped) should never be shown without any other elements on top. Cropped segments of the mandalas can be used without any additional elements on top.
As a reference, see pricing tables on the Cultural Awareness page and the dark background on the Acknowledge country page.
DOWNLOAD IMAGESImportant: These are to be used as a background and the full mandala (uncropped) should never be shown without any other elements on top. Cropped segments of the mandalas can be used without any additional elements on top.
As a reference, see pricing tables on the Cultural Awareness page and the dark background on the Acknowledge country page.